Google ranks content based on relevance, quality, and user experience, making keyword optimization a crucial factor for SEO success. Using the right keywords per page helps search engines understand your content’s intent and improves its chances of ranking higher. By strategically placing primary and secondary keywords in key areas like titles, headings, and meta descriptions, you can enhance visibility while maintaining a natural flow. However, overstuffing or misusing keywords can negatively impact rankings, so balancing keyword density and relevance is essential for sustainable SEO growth.