Case Study Categories: Google Cloud Platform

About Client

MediaNama is a leading platform that covers technology policy and business developments shaping India’s rapidly growing digital ecosystem. They aim to provide news, opinions, data, and analysis while advocating for India’s open, fair, global, and competitive digital environment.

Business Challenge

• Technical Barriers: Implementing Google Analytics 4 (GA4) required the integration of custom event data layers from the backend. However, backend restrictions posed complexities in achieving the ideal setup.
• User Engagement Hurdles: Despite offering extensive content, users were not consistently navigating to the “Free Reads” section. Many opted for paid content, leading to rapid disengagement.

Goal

The primary goal was to enhance homepage engagement and streamline content discovery on MediaNama’s platform. The objective was to achieve higher engagement and a significant increase in pageviews.

About Client

Bethechangefor TB is an initiative by JnJ Pharma with a commitment to spread tuberculosis awareness by fostering skill development and volunteer engagement.

Business Challenge

The primary challenge revolves around driving user engagement for the Bethechange TB Program. 

To encourage sign-ups and app installations, particularly among individuals keen on participating in skill-building activities and volunteering opportunities.

Goal

• Generate increased sign-up leads, amplifying the program’s reach and impact.
• Foster more app installations, facilitating convenient access to the program and its offerings.