See how MediaNama increased homepage engagement by 78% through GA4 and UI/UX improvements

About Client

MediaNama is a leading platform that covers technology policy and business developments shaping India’s rapidly growing digital ecosystem. They aim to provide news, opinions, data, and analysis while advocating for India’s open, fair, global, and competitive digital environment.

Business Challenge

• Technical Barriers: Implementing Google Analytics 4 (GA4) required the integration of custom event data layers from the backend. However, backend restrictions posed complexities in achieving the ideal setup.
• User Engagement Hurdles: Despite offering extensive content, users were not consistently navigating to the “Free Reads” section. Many opted for paid content, leading to rapid disengagement.

Goal

The primary goal was to enhance homepage engagement and streamline content discovery on MediaNama’s platform. The objective was to achieve higher engagement and a significant increase in pageviews.