169% Surge in lead form submissions
83K+ App installations

Read how Tatvics’ CRO services increased HDFC Life’s website lead conversion rates by 169%

About Client

Bethechangefor TB is an initiative by JnJ Pharma with a commitment to spread tuberculosis awareness by fostering skill development and volunteer engagement.

Business Challenge

The primary challenge revolves around driving user engagement for the Bethechange TB Program. 

To encourage sign-ups and app installations, particularly among individuals keen on participating in skill-building activities and volunteering opportunities.


  • Generate increased sign-up leads, amplifying the program’s reach and impact.
  • Foster more app installations, facilitating convenient access to the program and its offerings.

Download Case Study

Other Case Studies

Case study December 22, 2023
78% Surge in homepage engagement

See how MediaNama increased homepage engagement by 78% through GA4 and UI/UX improvements

Google Cloud Platform