49% Increase in iProtect Funnel
83K+ App installations

Tatvic’s CRO Services Boost ICICI Prudential’s iProtect Funnel by 49% and Gift Mobile Leads by 25%

About Client

About the Client ICICI Prudential Life Insurance Company Limited, commonly known as ICICI Prudential Life, is India’s leading life insurance company, consistently ranking among the top players in the Indian life insurance sector.

Business Challenge

Despite being India’s first private life insurer, ICICI Prudential Life faced difficulties maximizing online revenue in the digital age. They encountered low conversion rates for specific products, such as iProtect and GIFT (Guaranteed Income For Tomorrow).


  • Increase mobile number leads for GIFT (Saving plan) and iProtect (term plan) pages.
  • Improve the conversion funnel for GIFT (Saving plan) and iProtect (term plan) pages.
  • Enhance the overall user experience on the website.

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