About Client
Bethechangefor TB is an initiative by JnJ Pharma with a commitment to spread tuberculosis awareness by fostering skill development and volunteer engagement.
Business Challenge
The primary challenge revolves around driving user engagement for the Bethechange TB Program.
To encourage sign-ups and app installations, particularly among individuals keen on participating in skill-building activities and volunteering opportunities.
Goal
- Generate increased sign-up leads, amplifying the program’s reach and impact.
- Foster more app installations, facilitating convenient access to the program and its offerings.
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