Case Study Categories: Media

About Client

Launched in 2015, The Quint is India’s leading digital news platform. It uniquely combines credible, community-focused journalism with innovative visual storytelling, offering incisive perspectives on diverse topics, including politics, policy, gender, entertainment, sports, health, and web culture.

Business Challenge

Quint, an online media platform, faced a challenge in increasing its website membership. Without proper tracking mechanisms in place, the Quint team wasn’t able to track user behavior, identify areas of improvement, and make data-driven decisions to increase membership effectively on the website.

Goal

To enhance online engagement and increase website subscribers, Quint needed to establish precise performance measurement and tracking mechanisms. These tools would enable them to collect valuable insights and make informed improvements to their website.

About Client

Our client is a pioneering force in investigative journalism based in India. What sets them apart is their unique subscription-based model, eschewing advertisements for a cleaner, audience-focused revenue stream. Their entire operation is fueled by public subscriptions, making them the first of their kind in India.

Business Challenge

While the client’s innovative business model and compelling content garnered significant attention, converting new users into loyal subscribers posed a challenge. The goal was to leverage data-driven insights to enhance the user experience (UX) and increase the conversion rate of new users into dedicated subscribers.

Goal

The primary objective was to revamp the UX by analyzing user behaviour and making data-driven design adjustments to boost the conversion rate of new users into subscribers.

About Client

Bethechangefor TB is an initiative by JnJ Pharma with a commitment to spread tuberculosis awareness by fostering skill development and volunteer engagement.

Business Challenge

The primary challenge revolves around driving user engagement for the Bethechange TB Program. 

To encourage sign-ups and app installations, particularly among individuals keen on participating in skill-building activities and volunteering opportunities.

Goal

• Generate increased sign-up leads, amplifying the program’s reach and impact.
• Foster more app installations, facilitating convenient access to the program and its offerings.