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About Client

Bethechangefor TB is an initiative by JnJ Pharma with a commitment to spread tuberculosis awareness by fostering skill development and volunteer engagement.

Business Challenge

The primary challenge revolves around driving user engagement for the Bethechange TB Program. 

To encourage sign-ups and app installations, particularly among individuals keen on participating in skill-building activities and volunteering opportunities.


  • Generate increased sign-up leads, amplifying the program’s reach and impact.
  • Foster more app installations, facilitating convenient access to the program and its offerings.

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