How Tatvic’s Cost-Effective Re-Engagement Strategies Increase Brand Lift by 8.4%

About Client

Bethechangefor TB is an initiative by JnJ Pharma with a commitment to spread tuberculosis awareness by fostering skill development and volunteer engagement.

Business Challenge

The primary challenge revolves around driving user engagement for the Bethechange TB Program. 

To encourage sign-ups and app installations, particularly among individuals keen on participating in skill-building activities and volunteering opportunities.

Goal

• Generate increased sign-up leads, amplifying the program’s reach and impact.
• Foster more app installations, facilitating convenient access to the program and its offerings.